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Soft Baits


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Williamson Image


Born on the rugged south coast of Africa, Williamson makes lures for those who thrive on the challenge of finding and conquering the world’s largest fish. Hard-won knowledge and a sincere passion for offshore angling assure that there’s a Williamson lure to fill every spot in any saltwater spread.
Williamson Jet Popper Lure Image Williamson Jet Popper Lure
This plug casts like a bullet. Great to get to those fish that are just out of reach. Has a loud popping effect and large holes for a great bubble trail. Available in colors: Black/Purple, Red Flame, Blue Sardine, and Natural Silver.

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