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It is center balanced and will fall with a fluttering action enticing the fish to strike as the lure falls. It is ideal for sinking through schools of tuna hanging deep or using for reef species hanging down deep when worked with long slow flicks of the rod. The Buffalo comes rigged with a super strong and super sharp BKK assist hook rigged on the tail of the jig to assist with the slower fall rate. One of the most effective jig styles imaginable."}